As a Resident on the Bud Light account, I did what was necessary in all stages of the campaign. My job was to ensure that we were producing our greatest creative work in the best interest of Bud Light.
I came onto the team at a prime time. My 2nd week of work I joined a virtual production in which we captured 8 total spots spanning 3 campaigns. I played an important role in the pre + post-production, finishing, and shipping of all spots during my time at W+K.
Bud Light - Take Me Out To The Ball Game
We welcomed baseball back with a sweet serenade while poking fun at quarantine pastimes that have gone a bit stale.
Bud Light - Packing the Cooler
The Bud Lights, Bud Light Seltzers, and Bud Light Limes, Oranges and Lemonades are practically characters in the spot, with everyone chiming in on where they should go. The product will always look cold and refreshing - no matter who’s packing the cooler.
